In this session...
Is everything you hear about retail media true? In this interactive session, our moderator will present common myths, while Mars confirms or debunks them based on their experience with Wolt and other RMNs. Wolt and AppsFlyer will add industry insights, tackling key trends and challenges. From measurement to innovation, we’ll separate fact from fiction and explore the realities shaping retail media’s future.
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Retail media is evolving rapidly, but how much of what we hear is fact vs. fiction? In this engaging session, our moderator will present common myths and buzzworthy statements shaping the industry today. Mars will put these myths to the test, sharing their firsthand experience with Wolt and other retail media networks (RMNs). Wolt and AppsFlyer will provide additional insights, highlighting key industry trends and solutions.
Expect thought-provoking discussions on topics like measurement—Is it truly a commodity? Mars will reveal their reality, while Wolt and AppsFlyer dive into the complexities and innovations driving the future of retail media.
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What You'll Learn from This Session...
- Debunking Retail Media Myths – Mars will confirm or challenge common industry myths based on their experience with Wolt and other RMNs.
- Insights from Industry Leaders – Wolt and AppsFlyer will share key trends, challenges, and innovations shaping retail media today.
- Optimizing Measurement & ROAS – Experts will discuss the complexities of measurement, highlighting strategies for more effective marketing campaigns and improved ROAS.
