In this session...
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix. In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
What You'll Learn from This Session...
- The potential for retail media to deliver beyond sales performance objectives and build key brand equity measures
- The imperatives for brand building using retail media
- How retail media networks, brands and agencies can enhance their ways of working to pursue brand objectives
