In this session...
Retail Media is the industry's hot issue, yet close to 80% of purchases are made in-store. This DPAA session looks at how brands use in-store and near store digital out of home media to influence purchase decisions. In addition to the panel discussion, DPAA will share relevant data on retail media from its Omnichannel Decision Makers study in the UK.
What You'll Learn from This Session...
- Gain a better understanding of how brands and retailers are using in-store media.
- The growing role of digital out of home and retail media in today's omnichannel mix.
- Hear new data on in-store retail media from DPAA's Omnichannel Decision Makers study UK.
