In this session...
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years. This panel will look at the new 'Era of the Empowered Shopper', where consumers are adopting personalized smart wallets, AI companions, and auto-checkout. In this new environment, successful brands and merchants won't merely respond to demand—they'll be able to use measurement & insights to instantly create custom advertising and shopping experiences it at each Empowered Moment.
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Join PayPal, GroupM and Acorn-i to learn about what the future of commerce media looks like moving forward.
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What You'll Learn from This Session...
- Understand the new advertising opportunities driven by commerce media and the introduction of payments companies into the retail media space
- Learn how PayPal’s transaction graph will benefit advertisers to get smarter with targeting and measurement
- Discover the 'Era of the Empowered Shopper' and how AI agent-based recommendations are driving value for consumers and brands
- Learn how transaction graph data can drive ad revenues for retailers and retail media sites who can provide better ad experiences, higher ROI, and therefore higher ad yield
