In this session...
Amid disinformation and overwhelming, polarising news, is trust in news broken? Not at The Independent. We're addressing the critical issue of distrust with exceptional people and cutting edge AI initiatives, aiming to halt division, distortion and radicalisation. Introducing Bulletin, our bold new news brand, and a company-wide approach that places acclaimed journalists at the forefront of our content and channels.
Join us to hear more about Bulletin - alongside another exciting launch, in this exclusive session.
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Explore how The Independent is addressing the crisis of diminishing trust with two innovative launches, including our groundbreaking news brand: Bulletin. Learn how we're harnessing human-driven storytelling and AI enabled news delivery to offer quick, factual journalism suited for today's fast-paced world, and understand what this means for advertisers, readers and the global community.
We'll also discuss how we're utilising multiple content touch points and diverse formats, led by trusted Independent journalists and experts, to powerfully convey untold stories.
'Truth, Trust and AI: Inside the Journalism Revolution' provides a glimpse into how these efforts will transform journalism and why there's considerable reason to be hopeful during this uncertain time. Find out more as we delve deeply into these new Independent initiatives, in a session exclusive to Advertising Week Europe 2025.
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What You'll Learn from This Session...
- Innovative Storytelling: Insight into The Independent's approach to blending human-driven storytelling with technological advancements to meet both commercial needs and maintain factual integrity.
- Bulletin's Impact: Understanding the role of Bulletin in delivering concise, trustworthy news efficiently, making it ideal for the modern, busy reader.
- Adaptation to Consumption Trends: Examples of how The Independent's trusted journalism is evolving to align with modern media consumption habits without compromising on quality.
- Enhanced Accessibility: How Bulletin and other initiatives are making it easier for everyone to access dependable news, regardless of their schedule.
- Trust and Technology: A look at how The Independent merges trust with AI to transform journalism, maintaining high standards of integrity and efficiency.
