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In conversation with co-author and creative director Andreas Tzortzis, Damian Bradfield will share honest insights from his journey growing WeTransfer. Expect a no-nonsense, thoughtful discussion on creativity, trust, and building a brand that actually matters. View More

In the book "Not a Playbook", Andreas and Damian explore how brands can grow without sacrificing integrity, told through the story of WeTransfer— a company that became a beloved brand (and won an Oscar) by prioritizing creativity, trust and long-term thinking over marketing trends and algorithms. Including insights from artists like FKA twigs and Riz Ahmed, this book unpacks how entrepreneurs can build something that resonates, not just sells.

'A fascinating, candid account by an entrepreneur who brings uncommon wisdom and profundity to the world of business.' - Alain de Botton View Less