In this session...
In today’s competitive automotive landscape, reaching the right audience at the right time and in contextually relevant environments is more critical than ever. This session will explore how Carwow's data-driven advertising strategies, including their brand new partnership with ITV, drive qualified leads without relying on lookalike modelling.
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We’ll dive into the power of blending first-party and third-party data, showcasing how a matched data process ensures your brand connects directly with high-intent consumers. Learn how to optimise your advertising efforts, improve efficiency, and maximise ROI by leveraging precise targeting techniques.
Join us to discover the future of automotive advertising—where data meets results, and every campaign drives real impact.
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What You'll Learn from This Session...
- The power of first-party data in automotive
- Quality lead generation
- Proving ROI via sales matching
