In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media.

With over 6 million followers and an ever-expanding franchise model, Jacob and Harley Nelson have built a viral-first business that blends content, community, and commerce. This session explores their journey from humble beginnings in Preston to sell-out pop-ups, product launches, and global ambitions for 2025. It offers insights into what it takes to build brand love and real-world results in the creator economy.