In this session...
Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.
What You'll Learn from This Session...
- Creators are the new performance drivers, leveraging their trusted voices and audience expertise to shape trends and drive meaningful engagement across platforms.
- By embracing AI-driven discovery and short-form video, creators connect brands with new audiences, transforming cultural moments into authentic brand experiences.
- Partnership with creators enhance campaign performance, offering brands a powerful way to integrate authentic storytelling within their strategies and ad ecosystem for full-funnel success.
