In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels. Join Nishma Patel Robb - founder of Glittersphere and fierce champion of reinvention - in an unfiltered, one-on-one conversation with AJ Coyne, Monzo’s CMO, as they delve into how creativity, community, and a bit of Barbie-budget banter are transforming how the next generation relates to money. From viral savings challenges to AI-powered storytelling and personalised OOH sass, this session explores how emotion beats explanation when it comes to winning hearts (and wallets). Expect sparkle, strategy, and a few surprises on screen as we unpack what financial freedom really means in 2025 - and how personal brands and bold marketing are rewriting the rules of banking.