In this session...
Join the Institute of Practitioners in Advertising for a provocative debate on influencer marketing, and how it fits in today's advertising landscape.
We've all seen that brands are increasingly turning to social media influencers to promote their products and services – but is this the future? Do they provide more creativity and innovation – or less? How does regulation fit into the discussion?
We've got four top agencies arguing for and against these points - and more.
What You'll Learn from This Session...
- The rise of influencer marketing and its impact on consumer behaviour
- Comparing influencer marketing to more 'traditional' advertising
- Future trends and the evolving role of influencers in advertising
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