In this session...
In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.
What You'll Learn from This Session...
- Balancing short-term wins & long-term brand equity
- Bridging marketing & media teams
- The role of creativity in ad effectiveness
- Brand metrics must be actionable
- A unified measurement methodology
