In this session...
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
STRATACACHE Founder and CEO, Chris Riegel presents why in-store is the battleground on which brands stand to claim the greatest victories when it comes to conversions, sales and profits.
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Following his presentation Chris will then sit down with agency and brand experts to discuss just how the evolution of in-store retail media is impacting retailer relationships, marketing strategy and sales.
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What You'll Learn from This Session...
- Why in-store is a key and powerful marketing channel
- What advertisers need to know to make the most of in-store opportunities
- What data and attribution is available from in-store activity
