Invite Only Event - Apply to Attend

New for Advertising Week Europe - Brand Masterclasses are exclusive invite only workshops open only to a limited number of brand marketers.

In an era of scattered consumer attention, how can brands create culture-forward creative that cuts through the noise? Join VaynerMedia's CEO Gary Vaynerchuk and a brand marketer for a peek behind the curtain on why brands are chronically underinvesting in organic social creative. Learn how strategic organic content can transform marketing efficiency, turning social media into a powerhouse of brand storytelling and audience connection.