In this session...
The UK is on track to become the most diverse country in Europe, with Black, Asian, and Multi-Ethnic consumers driving a £300 billion market shift. However, many brands are not prioritising their engagement with these consumers. They fail to harness this financial power, missing out on billions in spending across beauty, health, finance, travel, food, beverages, entertainment, and more.
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In this session, we will move beyond general discussions of diversity and focus on real market insights and commercial opportunities.
You will discover:
How Black, Asian, and Multi-Ethnic consumers outspend the general population in key industries.
The £62.5 billion in savings and investments that financial brands are neglecting.
Why food and beverage brands that embrace cultural relevance are tapped into a £16.7 billion growth market.
A case study featuring Cosmopolitan’s Black Beauty Hub demonstrates that inclusive strategies yield tangible benefits in terms of ROI.
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What You'll Learn from This Session...
- 1️⃣ The Hidden £300 Billion Opportunity Exclusive data from the Black Pound Report on how diverse consumers are reshaping the UK market.
- 2️⃣ Why Overlooking Diverse Consumers = Losing Market Share The financial impact of failing to engage these high-value audiences.
- 3️⃣ Future-Proofing Your Brand in a Changing UK Market Actionable strategies to unlock new revenue streams and grow market dominance.
- 4️⃣ Case Study: Cosmopolitan’s Black Beauty Hub How data-led insights helped Cosmopolitan (Hearst UK) deliver a high-impact campaign that resonated with diverse consumers.
- 5️⃣ Your Next Steps: Turning Insights into Action Practical tools, key data points, and immediate actions to capture growth in an evolving market
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