In this session...
As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate. Today’s gamers enjoy unparalleled choice, effortlessly moving between mobile, PC, and console experiences throughout the day. This fluidity opens up unique opportunities for brands to engage with this dynamic audience across a variety of touchpoints.
View More
Join Activision Blizzard Media, for an insightful session exploring how the convergence of gaming platforms is redefining player engagement. Discover how brands can harness the power of these platforms –mobile, PC, and console– to deliver relevant, impactful ad experiences that resonate with today’s growing gaming audience.
View Less
What You'll Learn from This Session...
- Beyond being an active experience, gaming also delivers unparalleled ad visibility. Unlike other media where ads can be easily scrolled past or ignored, gaming ensures ads are truly seen.
- Gaming spans generations, lifestyles, and interests, offering brands a unique opportunity to connect with a broad and varied consumer base. It’s not just one type of player—it’s nearly everyone.
- Turn attention into action and reach a leaned-in audience at their most attentive moments
