In this session...
Game changers: In this session Emma Harris, CEO Glow London, will interview Brand and Marketing director, Helen Whetton about the transformation journey at BT. Most marketing teams are dealing with huge change as data and technology drives a truck through the classic marketing methodology. Addressing all areas of the marketing operating model; people processes, partners and platforms, Helen will walk us through the challenges, pitfalls and successes they’ve experienced and share her own leadership learnings.
What You'll Learn from This Session...
- Adapting to Data-Driven Disruption – How BT navigated the shift as data and technology reshape traditional marketing strategie
- Redesigning the Marketing Operating Model – Insights on evolving people, processes, partners, and platforms for success.
- Overcoming Challenges & Pitfalls – Lessons learned from setbacks and roadblocks in the transformation journey.
- Leadership in Times of Change – Key insights on driving innovation and building resilience during times of change
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