In this session...
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation. This session explores how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations.
Empathy Lab, an AI-native agency founded by data scientists and engineers, will showcase real-world AI solutions and share insights from partnerships with top brands, retailers, and media agencies driving the biggest innovations.
View More
Expect to see tangible examples of AI-powered media transformation, including the shift toward in-house, custom-built AI solutions embedded within proprietary data and tech stacks. Discover how this approach goes beyond productivity gains—enabling brands to forge stronger consumer connections, rapidly implement high-impact use cases, and extend AI’s influence from media to marketing and broader commercial operations.
View Less
What You'll Learn from This Session...
- 2025 is the year of AI Transformation – learn how leading brands are already moving beyond AI POCs to build integrated, multi-agent AI platforms that span the entire media value chain – and how you can move fast to keep up!
- In-House AI Solutions – discover why companies are prioritizing custom-built AI systems deeply embedded within their own data and technology infrastructure and how this gives them greater control and impact
- Beyond Productivity to Growth – AI for Media is not just about efficiency. Learn how you can leverage technology to strengthen consumer connections, accelerate high-impact use cases, and expand AI’s role across marketing and commercial operations.
