In this session...
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content. To understand the impact of content quality, Vevo, the world’s leading music video network, partnered with Amplified Intelligence on a custom study. Our findings show that premium content not only drives key advertiser KPIs but also boosts harder-to-move metrics like credibility and trust.
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Explore how premium video enhances advertising impact and the unique opportunity for brands on YouTube.
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What You'll Learn from This Session...
- In our new world of content consumption, there’s equally new ways to capture audiences, and provide cultural relevance and impact to advertisers.
- Premium content drives attention, providing advertisers a high-quality, brand-safe environment.
- Content quality matters on YouTube — by refocusing efforts around publishing professionally-produced content, content providers can minimize ad wastage for brands.
- Vevo streamlines YouTube programmatic buying via publisher-managed DV360 executions, allowing brands to leverage Google VIP commitments.
