Step into the arena and uncover the secrets behind the BBC's successful bring-back of Gladiators. Join our expert panel as they reveal the strategies and insights that led to the show's triumphant return. Discover exclusive behind-the-scenes stories, creative campaigns, and innovative tactics from BBC’s Marketing and Commissioning teams. Plus, meet Gladiators Fire and Nitro themselves, for this must-see session. View More

Go behind the scenes of the BBC's masterful revival of Gladiators with key figures from the BBC’s Marketing and Commissioning teams as they pull back the curtain on the strategies that brought this beloved show back to life. Delve into the campaigns, tactics, and behind-the-scenes stories that fuelled the successful reboot of the Gladiators brand. Hear first-hand from Gladiators Fire and Nitro, who will share their experiences and insights from their journey to become household names. This is a must-attend session for any marketer looking to learn from one of television's most exciting comebacks. Discover how the BBC navigated challenges, engaged audiences, and reignited interest in an iconic brand. This discussion promises to be an insightful and inspiring look at what it takes to breathe new life into a classic TV show. Don’t miss this one-of-a-kind highlight at Advertising Week Europe. View Less