In this session...
Staying relevant is no small feat—especially for globally recognized and beloved brands. How do legacy brands evolve while staying true to their roots? How do they engage new audiences without alienating loyal customers. How do storied brands like Nokia, Channel 4 and HSBC transform?
What You'll Learn from This Session...
- Strategies for keeping brands relevant in today’s world of constant change
- How to make a legacy brand work for you, rather than against you
- How to leverage brand as a beacon to paint the way for organizational transformation
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