Mickelle Roberts

Mickelle Roberts is Brand Experience Director at Global, one of the world’s leading Media & Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA. With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK and one of the largest in Europe – reaching 95% of the UK including on TfL.

Mickelle leads campaigns by sharing best practice and drives commercial creativity through their Brand Experience proposition. Delivering unique and memorable experiences via commercial partnerships across all of Global’s flagship events including Capital’s Summertime and Jingle Bell Balls, Classic FM Live, Radio X Presents, alongside bespoke branded events and experiential-led campaigns.

As part of Global’s Partnership leadership team, Mickelle has been instrumental in developing new innovations across all of Global’s portfolio,