Valeria Balaro

Valeria Balaro is VP of Marketing at Star, a global technology consulting firm that integrates strategy, design and engineering to partner with clients on their digital journey to reach their endgames. Drawing on Star's experience with Big Five companies and brands like Lufthansa and BMW, Valeria notes how endgame-focused organizations drive growth successfully.

Valeria's background in both agency and client-side environments provides her with a unique perspective on future-proofing business strategies. Her time running Innovation teams at Kantar and BNP Paribas, established her as an entrepreneurial leader with a deep understanding of product-market fit and growth business models. Having pitched Kantar to leading brands, Valeria understands how the value equation between agencies and brands can be mutually irresistible.

Join our session to discover how AI is transforming the value of creativity, and how agencies can prepare for these changes to grow their influence with brands.