Rupert Britton

Rupert is Head of Creative Strategy within the Content Practice at Publicis Media, delivering branded entertainment strategies for a diverse range of clients across the Groupe, and he focuses on partnerships between brands and creators. With over 20 years of working within the industry, he is passionate about producing content which audiences genuinely care about, and his expertise is in creating brand inspired experiences that originate at the intersection of creative, media and technology. A former scholar and academic in Mayan archaeology, Rupert hung up his fedora to develop TV formats at Endemol, now Banijay, where he also developed the online content strategy for the first series of Big Brother.