Clare Hutchinson

Clare joined VCCP in June 2021 to partner Michael in driving forward our strategic agenda. She currently leads the effectiveness agenda across the partnership, alongside running one of key creative global gems – Cadbury.

Prior to joining VCCP, Clare lead strategy as part of the key executive team at Havas London for three years, and was also a partner at the start up 101 London for six years. Clare has also headed up strategy at WCRS/ Engine. And prior to that was a Board Planner at AMV BBDO.

Clare is highly awarded by Cannes Lions, IPA Effectiveness, APG Creative Strategy awards and Marketing Society, Effies, WARC and DMA’s.
She is driven by creativity and effectiveness in equal measure. She is a brand strategist by trade and has a broad experience of different categories and brands from fmcg - Pepsi, Ella’s Kitchen, innocent, Cadbury – to media and entertainment - BskyB, The Economist, BBC – to retail – Sainsbury’s, Byron, and Asda . But her main area of expertise has been in Gov