Mia Mulch

Mia is the Director of Programmatic and Data Strategy for DAX at Global, one of the world's leading media and entertainment groups and home to market-leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X, and Capital XTRA.

DAX is the company’s pioneering, data-driven advertising platform, helping advertisers reach audiences at scale across audio and outdoor mediums. Mia is responsible for the DAX Development team, where she leads a team tasked with growing the DAX commercial operations across programmatic and data strategy, among other responsibilities.

Mia began her digital media career in 2007 at an agency in Chicago after graduating university with a journalism degree.