Raf is the founder of Talent & Brands, a celebrity and influencer talent agency which brokers celebrity brand endorsements, and also represents a wide roster of social media creators from the areas of beauty, fashion and lifestyle to comedy, art, and music, with clients including the advertising Industry’s biggest social media creator - Rob Mayhew. He is also the Co-Founder and Managing Partner of Supernova, a social creative agency which started in 2023, and is part of Atomic London.
Prior to setting up Talent & Brands he worked with many of the world’s biggest music and celebrity talent as an Agent at CAA (Creative Artists Agency) and also at EMI Music, where he was Senior Vice President for Brand Partnerships & Licensing
Before joining the entertainment industry, Raf held senior marketing roles at Pepsico (Walkers Crisps) Coca-Cola and Amazon.
He has created brand endorsements for the likes of Ariana Grande, One Direction, Kylie Minogue, Robbie Williams and many others.
Raf McDonnell Job Title Founder Company TALENT & BRANDS
