Andria Vidler

Andria has 30 years’ experience in marketing and technology, focusing on re-energising brands through consumer engagement and digital innovation. In October 2023, she was appointed to spearhead Allwyn’s UK operations, reinvigorating The National Lottery to deliver more to Good Causes. Andria is committed to improving the environmental and social impact of organisations she is connected to, and there are few that have a bigger societal impact than The National Lottery in the UK, delivering c.£30m weekly to Good Causes.

Prior to Allwyn, Andria was CEO of Tag EMEA and led the transformation of the independent, global marketing production partner for brands and agencies. Andria spent the previous six years as CEO of Centaur Media PLC which she evolved into a business intelligence, data and event group primarily focused on the legal and marketing sectors. Prior to Centaur, Andria spent four years as CEO for EMI Music UK & Ireland and has held senior roles at Bauer Media and the BBC. Andria is currently serving as Non-Executive Chair for footwear designer Sophia Webster, and previously was a Non-Executive Director at 888 Holdings PLC and Gamesys Group plc. In recent years Andria has been named by the Drum Awards as Changer Maker of the Year (2021) and Agency Leader of the Year (2023), she also supports the industry across a number of marketing and communication trade bodies and events, with notable roles comprising of being the former Chair of the Advisory Board for Ad Week Europe (2021-23), Trustee for the Media Trust (2019-22), the Roundhouse (2010-16), and as Chair of the Marketing Group of Great Britain (2014-15).