Tracks Venues

In this session...

Join Emma Newman, CRO EMEA at PubMatic, in a panel discussion at Advertising Week Europe with top marketers exploring advertising in 2024. Gain valuable insights into optimizing media mix, addressing economic uncertainties and balancing personalisation with consumer privacy. Don't miss this opportunity to learn actionable strategies and key takeaways that will shape your advertising approach in the coming year.

Join Emma Newman, CRO EMEA at PubMatic, as she moderates a captivating panel discussion at Advertising Week Europe featuring leading marketers. Together, they'll delve into the future of advertising in 2024.

From reflecting on the evolving role of CMOs and exploring emerging advertising trends like connected TV and commerce media to discussing sustainability initiatives, this session promises insightful conversations on navigating the dynamic advertising landscape.

Gain valuable insights into optimising media mix, addressing economic uncertainties and balancing personalisation with consumer privacy as we look, as an industry, to build the responsible media supply chain of the future.

Don't miss this opportunity to glean actionable strategies and key takeaways that will shape your advertising approach in the coming year. View Less

What You'll Learn from This Session...

  1. Valuable insights into optimising media mix.
  2. Addressing economic uncertainties in advertising.
  3. How to balance personalisation with consumer privacy.

Presented with


Speakers

Ben Foster Chief Digital Officer The Kite Factory
Sara Holt Sales and Marketing Director Merlin Entertainment
Emma Newman CRO EMEA PubMatic
Iesha White People's Postcode Lottery Senior Performance Marketing Manager

Event Details

Event Type Session

Track  Brands & Marketers