In this session...
Traditional TV started 2024 with a bang — with ITV’s Mr Bates vs. The Post Office’s show drawing 15 million viewers and 7 million viewers tuning in live for The Traitors finale on BBC One — but what is the real story behind this, and where is British TV heading?
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era. Together TV hosts a lively exploration of shifting audience dynamics with senior marketers at BBC, ITV and Channel 4.
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A must-attend for marketers seeking insights at Advertising Week Europe.
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What You'll Learn from This Session...
- Driving talkability
- How to get people to stick to your brand
- The importance of creativity and storytelling
- The new era of appointment-to-connect
