Tracks Venues

In this session...

Whether you're cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. Join us to explore the key to scaling local campaigns for national and global impact. Discover how leading brands are achieving seamless delivery across diverse markets.

From the convergence of traditional and digital media to the ever-evolving post-privacy landscape and the increasing adoption of AI, brands need adaptable strategies that deliver impact across locations - from postcodes to borders.

There’s lots to be gained from expanding your business into new markets. But what works for one, very often isn’t the case for another, so how do you devise and implement a consistent strategy with local nuance?

To help you navigate these complexities, join us to explore the challenges of integrated media planning and buying at speed, across local, regional, and global markets. We'll be talking to the brands who are scaling campaigns for national, European and global markets, discovering the nuances that unlock their success, and the partnerships that unify their delivery. View Less

What You'll Learn from This Session...

  1. The evolving media mix: How the merging of offline and online media creates unique opportunities in-region.
  2. Beyond cookies: How to navigate the post-privacy world and achieve consistent measurement across regions.
  3. AI adoption across geographies: How to plan with varying access to AI tools across markets (think SGE)
  4. Building a unified story: How to craft an integrated media narrative driven by a universal measurement strategy.

Presented with


Speakers

David Black Director of Branding Google UK
Tom Byrne CEO RocketMill
Dominic Traynor Global Head of Digital Experience BNY Mellon
Rebecca McKinlay Managing Director Oystercatchers

Event Details

Event Type Session

Track  Game Changers