In this session...
Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints. We’ll delve into successful collaborations between game franchises and other industries, influencer partnerships, leveraging game IPs, experiential events and how non-gaming brands can leverage these learnings to deliver captivating cross platform campaigns that engage consumers on a deeper level.
What You'll Learn from This Session...
- Discover how to master immersive storytelling across multiple touchpoints and channels.
- Unlock the power of AI and learn how you can build this emerging technology into your marketing strategies.
- Discover how Rovio's strategic partnerships with other global brands have been instrumental in expanding the Angry Birds universe across platforms and audiences.
