In this session...
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one. At Uber, we go beyond helping people move, viewing our riders and eaters as dynamic explorers, driving our narratives from motion to emotion and action.
Join us to learn about how we're evolving what attention is and embracing new ways to engage with consumers as they go anywhere and get anything.
What You'll Learn from This Session...
- Journeys in Motion: Discover how a consumer's intent can be matched to a clear advertising message.
- The Power of the Event : Learn how to capture attention and maximise impact by reaching consumers at the perfect time during their on-the-go experiences.
- Evolving Engagement Strategies: Discover innovative ways to connect with mobile consumers in a constantly changing landscape.
- Location Intelligence: Gain insights into how new data sets, like location data, can be leveraged to create smarter and more effective media plans.
