The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight. This has led to smart alignments and efficiencies in areas such as data and media. But to stay relevant, brands require more than efficient piping — they need the magic of culture-defining content and moments that transform customers into fans and brands into icons. View More

These thought-after moments often stem from the newest and most popular shows and movies out of Hollywood. Entertainment properties that seamlessly exist in all digital and live environments, cross borders and generations, and live in one's mind forever. So, could Hollywood be the ultimate partner brands and CMOs didn’t know they needed?

Our expert panel will explore how marketers can reimagine agency partnerships to make space for entertainment, talent and culture strategies and why brands must stay vigilant that nontraditional but increasingly powerful areas like branded entertainment get the attention they deserve. View Less