In this session...
Dive into a thought-provoking conversation with Madeline Argy challenging the status quo. Explore why authenticity and openness are the currency in marketing, especially when it comes to connecting with Gen Z audiences and how entertainment is becoming increasingly important to feel a sense of connectivity.
What You'll Learn from This Session...
- Gen Z audiences.
- Sense of connectivity through entertainment.
- The importance of an authentic voice.
- Talent endorsements.
