In this session...
With content moving from images to video, horizontal to vertical, in native and social environments — soundtracking is now changing the game for brands whose content strategy is central to their marketing plans. Having the right soundtrack enhances the viewing experience and authentically makes content more memorable. Our panelists will discuss how best in class brands use sound as part of their branding, and share how brands can leverage sound in storytelling to build audience connections.
What You'll Learn from This Session...
- The role of music and sound in branding and building audience connection
- Strategies for successful storytelling through music and sound
- Considerations for omni-channel soundtracking and cross-platform content distribution
- Learnings from a customer case: The role of music and sound in a rebrand
