Tracks Venues

In this session...

Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Throughout this exploration, we will analyse how this audience's commitment translates into a significant positive impact for brands. We'll explore opportunities for brands and discover in-game advertising solutions that enable an effective connection with this highly engaged audience in this impactful medium.

In 2022, Gameloft for Brands launched COMBO!, the world's most extensive premium in-game advertising network. This innovative platform connects with 1 billion gamers across the globe, accounting for one-third of the global gaming population, encompassing all age groups. It offers an unparalleled selection of games from leading publishers, accessible on every gaming platform.

Boasting over two decades of expertise in game development, Gameloft excels in offering cutting-edge and highly effective in-game advertising formats. During our presentation, we'll explore why gaming is an optimal space for brand integration, discuss the advantages of engagement generated in this environment for brands and illustrate how our tailored advertising solutions in gaming can achieve remarkable outcomes. We're eager to unveil our insights into the transformative role of gaming in forging powerful connections between brands and their target audiences.
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What You'll Learn from This Session...

  1. GAMING OFFERS THE IDEAL POSITIVE MOMENT FOR BRANDS
  2. GAMING IS A MEDIA COMPLIANT WITH MARKET STANDARD
  3. GAMING IS AN IMPACTING MEDIA FOR BRANDS AIMING TO REACH AND ENGAGE THEIR AUDIENCE
  4. COMBO! A NEW CURATED PREMIUM AD NETWORK

Presented with


Speakers

Jean-Baptiste Godinot Executive Vice President Gameloft for brands

Event Details

Event Type Session