In this session...
Join a fireside chat between Julie Selman, SVP, Head of EMEA at Magnite, and Daniel Glynn, Programmatic Lead at Heineken, as they discuss why Streaming is the drink of choice. They will dive into how Heineken holistically plans, activates and measures their combined TV presence, as well as discuss the challenges and opportunities in the eco-system in the year ahead.
What You'll Learn from This Session...
- Why streaming is the channel of choice
- How to target traditional audiences in new ways
- How a global brand is tackling some key challenges and opportunities in the market
