As AI models like ChatGPT transform the creative industry into a more intimacy-driven space, brands can deliver personalised conversations at scale. The talk will explore integrating conversational AI into brands' digital ecosystems, emphasising the importance of a distinctive brand identity and the evolution of product offerings through chat interfaces for creative use cases. View More

As AI large language models such as ChatGPT enter the creative industry, we can imagine a shift from being attention-driven, towards an intimacy-driven one. Brands will be able to deliver infinite one-on-one human conversations, where the AI will self-improve and become only more knowledgeable and more responsive to the customer.

Training an AI model to be ‘on brand’ will be key, which means being clear and distinct about your brand is ever more critical. Brands’ product offerings will take new shape in conversational interfaces, and customers looking for products will increasingly turn to chat-based interfaces.

This talk will discuss how brands and agencies can explore ways to successfully integrate conversational AI into their digital ecosystem for a variety of creative use cases. View Less