In this session...
Today brands have access to more data than ever have before — from the quality of the environment in which an ad is served to the attention an ad is able to capture. How can brands use this data to optimise media strategy and make their advertising investment count?
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In this session, we’ll touch on how data and AI are transforming the industry, and the new possibilities this opens for brands to drive real, meaningful and measurable outcomes. DV and other industry leaders will discuss:
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What You'll Learn from This Session...
- How to prioritise the datasets that drive decisions?
- The emergence of AI as a transformative technology.
- The evolution of optimisation — from manual to automated.
- How AI optimisation can be used to drive better performance and business outcomes.
