In this session...
There has never been a more exciting and challenging time to be in the news business. As The Independent joins forces with BuzzFeed, HuffPost, Tasty and Seasoned to create Independent Media, its leaders speak for the very first time on coming together, how news brands are changing and what that means for advertisers. In this unmissable breakfast, hear:
How to think like a news title
How to create brilliant content every day
Why news publishers offer a lot more than breaking news
How a pioneering publisher network can bring multiple audiences and interests together
What matters to today’s readers and what that says about society
How publishers are finding innovative ways to thrive — and how they’re changing the world along the way.
Join The Independent’s CEO Christian Broughton, HuffPost’s editor-in-chief Cate Sevilla and BuzzFeed’s director of video Homam Ayaso in conversation with Advertising Week Global President Ruth Mortimer, as we get behind the scenes of the new news.