The Power Index is The Washington Post’s flagship annual research study, conducted in partnership with Kantar. It analyzes the dynamics of consumer culture, policy leadership, and business decision-making. Respondents in the US and UK were asked to evaluate 29 issues through the lens of importance, relevance, and ability.

In this thought-leadership session, we’ll present three key themes from this year’s Power Index and invite key panelists to dissect the implications of these findings on their professional lives. View More

Themes include:

- Misinformation undermines brand reputation: For the second year in a row misinformation was cited as the most significant barrier business leaders face. How can brand leaders proactively protect themselves against this threat? What does this mean for the relationship between marketing and communications teams?
- Closing the gap on AI enthusiasm: 3/4 of business leaders say they're actively experimenting with AI in the workplace but fewer than 1/3 of consumers say the same. Are consumers uninterested in AI or is this perceived gap actually a symptom of lack of knowledge?
- Reengaging an exhausted generation: Consumers say they don't have the tools to act on 1-in-3 issues presented to them. How can brands reach consumers who are fatigued by the complex world around them? View Less