In the rapidly evolving digital landscape, the influencer marketing industry continues to expand its footprint, influencing consumer behaviour and brand strategies worldwide. This session will provide a comprehensive overview of the latest data from the 2024 Influencer Pricing Report, offering key insights into the current dynamics of influencer partnerships and an in-depth analysis of the influencer pay gap. View More

This session will delve into the economic intricacies of influencer marketing, exploring factors that determine influencer compensation, including reach, engagement, platform choice, and niche markets. We will examine the disparities in pay across different demographics and types of influencers, highlighting the underlying causes of these gaps and their implications for marketing strategies.
The discussion will be backed by rigorous data analysis, featuring case studies and examples that illustrate successful strategies for negotiating and structuring influencer partnerships. We will also explore emerging trends in the industry, such as the rise of micro and nano-influencers, and the increasing importance of authenticity and long-term collaborations over one-off posts.
Participants will gain valuable insights into how brands can leverage these trends to optimise their influencer marketing campaigns and ensure fair compensation practices that encourage diversity and inclusivity. View Less