In this session...
With a recent study revealing that 70% of organisations face ethical dilemmas related to AI implementation, this session shares tips for brands to defy bias in their use of AI today, with the launch of a sharable playbook for marketing teams.
What You'll Learn from This Session...
- Know the Risks: Understand different types of bias in AI to effectively identify and address them
- Including more diverse data and new alternative large language models designed to be more inclusive
- How to consider diverse audiences and be more inclusive in your prompt writing
- The importance of diverse teams building AI systems
- Guideline considerations for AI use to ensure fairness and ethical behaviour
