In this session...
Moderated by Aliyah Hasinah from Black Curatorial, join Aaron Raybe from Fortune Favours The Brave (FFTB) as he shares the journey behind the creation of FFTB and explores innovative strategies for building a diversified brand ecosystem. Discover how FFTB leverages creativity, collaboration, and forward-thinking approaches to thrive in today's dynamic market landscape.
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Through this session, attendees will gain valuable insights into FFTB's innovative approach to brand building and discover actionable strategies for driving success in their endeavours within the media, marketing, and branding sectors.
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What You'll Learn from This Session...
- Understanding the Purpose of FFTB: Gain insights into the core objectives and values that drive Fortune Favours The Brave (FFTB) as a holding company.
- Exploring the Benefits of Diversification: Learn about the advantages of diversifying brand assets and intellectual properties across multiple industries, including music, arts, technology, and more.
- Identifying Key Success Factors: Explore the key success factors that have contributed to FFTB's growth and resilience in the face of industry challenges and market disruptions.
- Embracing Innovation and Collaboration: Discover how FFTB fosters a culture of innovation and collaboration to drive creativity, spark new ideas, and cultivate strategic partnerships.
- Unlocking Opportunities for Media, Marketing, and Brand Agencies: Explore potential collaboration opportunities with FFTB and learn how media, marketing, and brand agencies can leverage the lessons from FFTB's journey to enhance their strategies and appro
