In this session...
Join Comscore's EVP of International, Alejandro Fosk, as he delves into the future of measurement, emphasising the importance of cross-platform strategy. Discover key insights and the unveiling of Social Incremental, Comscore's groundbreaking innovation to our flagship MMX digital measurement suite in Europe.
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Explore the evolving landscape of cross-platform media insights, planning and measurement with Alejandro Fosk, EVP of International at Comscore, who will delve into key top-of-mind topics such as innovating audience measurement in the midst of 3P signal loss and reaching and understanding audiences across total digital, inclusive of social.
Hear about the launch of Social Incremental, Comscore's innovation to our flagship MMX digital suite that is revolutionising audience measurement by providing a deduplicated, persons-level view across desktop, mobile and social. Don't miss this opportunity to gain actionable insights and elevate your approach to total digital audience insights and planning.
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What You'll Learn from This Session...
- Gain insights into emerging trends in the digital media measurement landscape.
- Understand the strategic significance of cross-platform approaches for advertisers, publishers and brands.
- Explore the features and benefits of MMX enhanced with Social Incremental for audience measurement.
- Learn about future-proofing digital measurement and planning in the midst of 3P signal loss.
