In this session...
Gaming audiences are more diverse than ever, playing across a variety of platforms, genres and titles in a multitude of ways. As the gaming landscape has evolved, so too have the behaviors and motivations of those who play. By analyzing six distinct audience segments across two broad playing categories – multiplatform game players and mobile game players – Activision Blizzard Media set out to better understand the impact of these multifaceted ways of playing.
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This session will uncover the pervasive influence of mobile gaming, identifying shared habits and preferences across different segments unveils valuable insights for advertisers seeking to engage with this growing audience effectively, regardless to of where they play.
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What You'll Learn from This Session...
- The significant influence of mobile gaming among all game players.
- How advertisers can leverage the diversity in gaming audiences across platforms and genres.
- The common habits across platforms and play styles that contribute to game players' behaviors and motivations.
