In this session...
The presentation explains how 'Pack Media' is becoming central to major brands connecting up their brand experiences. We demonstrate how connected Pack Media outperform all other digital media in terms of attention, engagement and ROI. The presentation also shares how to fast track your brands into becoming connected Pack Media.
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The presentation explains the 8 Reasons Why Connected Pack Media is the next big thing for brands...
1 100% reach of all users (heavy, medium, light) at no media cost and higher CTR
2 Higher attention levels than all other digital media
3 Outstanding cost-efficient source of 1st Party Data (1PD)
4 Emerging source of Direct to Consumer (DTC) e-commerce range extension
5 QR Codes key to end-to-end connected campaigns
6 Unique opportunity for connected, impactful Brand Experience using AR/VR
7 Accelerates sustainability engagement/action
8 Connected pack is a complementary engagement medium for brands retail media strategy
The issue for brands is not whether connected Pack Media is going to come...it is how well will your brands use it.
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What You'll Learn from This Session...
- Connected Pack Media is the next big digital opportunity for brands.
- It is a hugely cost efficient channel to reach all known users.
- It achieves dramatically higher attention than all other digital media channels.
- It is an always on content hub that can support all other campaign comms.
- It is a direct to known consumer channel for first party data and ecom ROI.
