In this session...
How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? How are they measuring their success? And how are they taking advantage of the evolving full funnel opportunity in this new marketing channel?
Charles Hambro, who works with the likes of Walmart, L'Oréal, Gucci and Elton John, offers a crash course introduction to brands in gaming.
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Gen Z spends more time on platforms like Roblox than it does on TikTok.
That’s why last year saw more than 700 brands activate in virtual worlds.
So how are some of the world’s most iconic brands leveraging virtual environments and gaming platforms to connect with the consumers of tomorrow?
Charles Hambro explains how 2024’s most popular gaming spaces can offer brand wins at every stage of the funnel - from education and awareness to acquisition and retention.
Gen Z loyalty? It’s with the brands activating in virtual worlds.
Find out how brands, agencies and stakeholders can cut through the noise with a data-driven approach to this new marketing channel.
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What You'll Learn from This Session...
- How to leverage gaming platforms for full-funnel marketing activities, from education and awareness to loyalty and conversion
- How brands can reach Gen Z & Gen Alpha audiences by activating on popular gaming platforms like Roblox and Fortnite
- How to stand out within this increasingly competitive space to truly drive engagement and build brand loyalty with Gen Z
- A data-driven approach to this new marketing channel that makes brand strategies reactive, agile and cost-effective
