In this session...
Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years. The panel will explore how innovations in TV data and insights are turning what seemed like an impossible endeavour years ago into reality for advertisers, providing the transparency, truth, and rigour they seek to measure their TV and cross-channel investments.
What You'll Learn from This Session...
- The status of outcome measurement in TV
- The innovations in TV data shaping outcome measurement of today and tomorrow
- The uses cases and success stories of these innovations
